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HVAC Marketing — Tampa Bay, FL

More Booked Jobs.
Not More Promises.

We build lead generation systems for HVAC contractors — websites, Google ads, and follow-up sequences that keep your phone ringing. You run the jobs. We fill your calendar.

22 Booked appointments in 60 days
$0 Risk — no long-term contracts
Local St. Petersburg, FL — we can meet in person

Your Competitors Are Getting Calls You'll Never Know You Lost

Every day in Tampa Bay, homeowners search "AC repair near me" at 11pm when their unit dies. They call whoever shows up first with a professional website and a real phone number. If that's not you — it's someone else.

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No website or outdated site

When someone gets referred to you and Googles your name — and finds nothing — that referral is gone. A bad first impression online costs you jobs every single week.

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No lead capture

People searching at night or on weekends won't call — they'll fill out a form if one exists. Without one, they move on to the next result in 10 seconds.

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Invisible on Google Maps

Most HVAC owners have an unoptimized Google Business Profile. A few simple changes push you into the local map pack — the most valuable real estate in local search.

A Complete Lead Machine — Built For HVAC

We don't do generic marketing. Every system we build is designed specifically for HVAC contractors — from the keywords to the ad copy to the follow-up emails.

01

High-Converting Website

Built from scratch for lead capture. Mobile-first, fast-loading, and designed to turn visitors into phone calls. Includes an instant quote form, trust signals, and reviews.

  • Custom design — not a template
  • Mobile optimized
  • Quote request form
  • Review integration
02

Google Search Ads

Your ad appears when someone in your service area searches "AC repair" or "HVAC company near me." These are the highest-intent leads in existence — people with a broken unit who need help now.

  • Only pay per click
  • Full campaign setup
  • Negative keyword filtering
  • Monthly optimization
03

Google Business Profile

Optimization of your Maps listing so you show up in the local pack — the three businesses that appear above all other results. This is free traffic from people within miles of your shop.

  • Profile audit and cleanup
  • Photo and description optimization
  • Review strategy
  • Category targeting
04

Lead Follow-Up System

Most contractors lose leads because they don't follow up fast enough. We set up an automated email sequence that contacts every new lead within minutes — while you're still on the previous job.

  • Instant auto-response
  • 5-touch email sequence
  • Personalized to each lead
  • Works while you sleep
05

Meta / Facebook Ads

Target homeowners within your exact service area. Great for seasonal promotions, tune-up specials, and keeping your brand in front of people before their unit breaks down.

  • Audience targeting by zip code
  • Seasonal campaign strategy
  • Creative and copywriting included
  • A/B testing
06

Monthly Reporting

You'll know exactly what your marketing is producing — calls, form fills, clicks, and cost per lead. No vanity metrics. Just the numbers that matter to your business.

  • Monthly performance report
  • Call tracking and recording
  • Lead source breakdown
  • Direct line to Roman

From First Call to First Lead in 2 Weeks

1

Free Discovery Call (20 min)

We look at your current online presence together, identify the specific gaps, and I tell you exactly what I'd do — before you spend a dollar. If it doesn't make sense for your business, we say so and part as friends.

2

Build & Launch (1–2 weeks)

We build your website, set up your Google ads, optimize your Maps listing, and configure the lead follow-up system. You review everything before anything goes live.

3

Leads Start Coming In

Your phone starts ringing from people who found you on Google. We monitor performance daily, optimize weekly, and send you a full report at the end of each month.

What This Actually Produces

22 Booked Appointments
60 Days
$0 Before We Started
CASE STUDY — HVAC CONTRACTOR

22 Booked Appointments in 60 Days

This contractor had no website and relied entirely on word-of-mouth. We built a conversion-focused site, launched Google Search Ads targeting their service area, and set up an automated follow-up sequence for every new lead.

In 60 days: 22 booked appointments. At an average job value of $400–$800, that's $8,800–$17,600 in new revenue from a system that runs on autopilot.

Website Built from scratch
Google Ads $400/mo ad spend
Result 22 booked jobs in 60 days

Transparent. Simple. No Contracts.

One flat monthly fee covers everything. Ad spend goes directly to Google and Meta — not to us. Cancel anytime, no questions asked.

Starter
$750/month
For contractors who want to establish a solid online foundation and start getting found on Google.
  • Professional website (built for you)
  • Google Business Profile optimization
  • Lead follow-up email sequence
  • Monthly performance report
  • Direct access to Roman
  • No setup fees
  • Cancel anytime
Book a Free Call
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No long-term contracts. If we're not producing results you're happy with after 60 days, cancel with no penalty. We earn your business every month.

I'm Roman. I'm Local. And I Only Work With HVAC.

I'm based in St. Petersburg, FL — which means I understand your market, I can meet you in person, and I have skin in the game when it comes to Tampa Bay businesses succeeding.

I started Operator Labs because I kept seeing the same thing: great HVAC contractors with real skills and loyal customers, completely invisible online. Their competitors — sometimes with worse service — were getting all the Google traffic because they had a better digital setup.

That's the gap I fix. I don't work with 50 clients across the country. I work with a small number of HVAC contractors in the Tampa Bay area and I go deep on each one.

Location St. Petersburg, FL
Specialty HVAC contractors only
Approach Results first, relationship second

Ready to see what your business could look like online?

Book a free 20-minute call. I'll pull up your current online presence, show you exactly what I'd change, and give you a straight answer on whether this makes sense for you.

Book Your Free Call (727) 470-1519

No pitch deck. No pressure. Just a straight conversation about what's possible.

Questions We Get on Every Call

How do I know the leads come from your system?

We set up a dedicated call tracking number for your ads. Every call that comes through your marketing goes through a tracked line — you see every caller, every recording, and every source. There's no ambiguity about what we generated.

What's the ad budget I need?

For Google Search Ads in the Tampa Bay area, $300–500/month is a solid starting point. That money goes directly to Google — not to us. We manage the campaigns. As results come in, most clients scale their ad spend up.

How long until I see results?

Most clients see their first leads within the first week of ads going live. SEO (organic rankings) takes longer — typically 2–3 months to build momentum. We use paid ads to get you results immediately while SEO builds in the background.

Do I have to sign a long-term contract?

No. Month-to-month only. If after 60 days you're not seeing results you're happy with, cancel with no penalty. We'd rather earn your business every month than lock you into something.

I've tried marketing before and it didn't work. Why would this be different?

Most agencies are generalists. They don't know what an HVAC emergency customer looks like, what keywords they search, or what makes them choose one contractor over another. We only work with HVAC. Every campaign, every ad, every email is built for your specific customer.

What do you need from me to get started?

Not much. A 20-minute call to understand your business, access to your Google Business Profile, and a few photos of your team or trucks. We handle the rest — copy, design, setup, and management.

Your Competitors Are Running Ads Right Now.

Every week you don't have a lead generation system in place is a week your phone isn't ringing as much as it could be. The call is free. The information is yours to keep either way.

Book Your Free 20-Minute Call

Or call directly: (727) 470-1519

Book a Free Call